Education & Credentials
Blending Creative Marketing with Data-Driven Insights
Academic Foundation:
Bachelor of Science in Marketing
Western Governor's University
A deep dive into the core principles of brand positioning, market research, and integrated communications. This degree provided the theoretical framework I use to build scalable marketing funnels for local businesses today.
Professional Experience:
Marketing & Sales Internship
CRISTA Camps
Bridging the Gap Between Outreach and Conversion
During my time with CRISTA Camps, I moved beyond the classroom to execute high-stakes marketing and sales initiatives.
- Sales Optimization: Managed lead pipelines and assisted in the conversion process for seasonal programming.
- Brand Advocacy: Acted as a primary point of contact for prospective families, translating brand values into personal connections.
- Cross-Functional Collaboration: Worked across departments to ensure marketing messaging aligned with the on-the-ground camper experience.
Technical Certifications:
I believe in never ending improvement. I am constantly updating my toolkit to stay ahead of algorithm shifts and platform updates.
Google Digital Marketing Professional Certificate
Focus: SEO, SEM, Content Strategy, and Social Media ROI.
Application: This is the engine behind the Bliss Plumbing overhaul—applying technical SEO and local search best practices to dominate the Map Pack.
Data Analytics Certificate (In Progress — Expected Completion: 03/20/2026)
Focus: SQL, Data Visualization (Tableau), and Statistical Analysis.
The "Why": I’m finishing this to give my clients a competitive edge. It’s not enough to see that traffic is "up"; I want to show my clients exactly why it’s happening and where the highest ROI is hidden in their data.
My Tech Stack:
Tools I use to drive results for my clients:
Search: Google Search Console, Bing Places, Google Analytics 4 (GA4).
Automation: GoHighLevel (GHL) for CRM and Lead Nurturing.
Design: Modern Web UX/UI Design & Brand Strategy.
Analysis: Advanced Excel and Data Visualization.
Why This Matters for You:
When you hire a marketer, you aren't just hiring someone to post on social media. You are hiring:
The Strategist (The Degree)
The Technician (The Certs)
The Communicator (The Internship)
Blending Creative Marketing with Data-Driven Insights
Academic Foundation:
Bachelor of Science in Marketing
Western Governor's University
A deep dive into the core principles of brand positioning, market research, and integrated communications. This degree provided the theoretical framework I use to build scalable marketing funnels for local businesses today.
Professional Experience:
Marketing & Sales Internship
CRISTA Camps
Bridging the Gap Between Outreach and Conversion
During my time with CRISTA Camps, I moved beyond the classroom to execute high-stakes marketing and sales initiatives.
- Sales Optimization: Managed lead pipelines and assisted in the conversion process for seasonal programming.
- Brand Advocacy: Acted as a primary point of contact for prospective families, translating brand values into personal connections.
- Cross-Functional Collaboration: Worked across departments to ensure marketing messaging aligned with the on-the-ground camper experience.
Technical Certifications:
I believe in never ending improvement. I am constantly updating my toolkit to stay ahead of algorithm shifts and platform updates.
Google Digital Marketing Professional Certificate
Focus: SEO, SEM, Content Strategy, and Social Media ROI.
Application: This is the engine behind the Bliss Plumbing overhaul—applying technical SEO and local search best practices to dominate the Map Pack.
Data Analytics Certificate (In Progress — Expected Completion: 03/20/2026)
Focus: SQL, Data Visualization (Tableau), and Statistical Analysis.
The "Why": I’m finishing this to give my clients a competitive edge. It’s not enough to see that traffic is "up"; I want to show my clients exactly why it’s happening and where the highest ROI is hidden in their data.
My Tech Stack:
Tools I use to drive results for my clients:
Search: Google Search Console, Bing Places, Google Analytics 4 (GA4).
Automation: GoHighLevel (GHL) for CRM and Lead Nurturing.
Design: Modern Web UX/UI Design & Brand Strategy.
Analysis: Advanced Excel and Data Visualization.
Why This Matters for You:
When you hire a marketer, you aren't just hiring someone to post on social media. You are hiring:
The Strategist (The Degree)
The Technician (The Certs)
The Communicator (The Internship)
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